Jan 31, 2022
In General Discussions
Patent-pending technology also brings landscape employee data videos to life. “With Toprol®, our new patent-pending technology, we can ensure that brands and agencies actually see the video ad delivered to their target audience,” says Estelle Realer, Marketing Director at Sublime . “Since the video pauses when it is no longer viewable, we can ensure that 100% of the completed impressions are viewable , which guarantees an effectively qualitative employee data viewing . We are convinced that our new solution is going to change the rules of the game in the sector, and this is how video advertising is going to have a real impact on branding campaigns. "IN 2021 , influencers are destined to have a lot of prominence in the marketing budgets of brands , which have, after all, in their sights an employee data increasingly younger target that has its particular playground in the networks. social. However, and despite the fact that as it is employee data conceived today, influencer marketing has done like a charm over the course of the last year, in 2021 this discipline will evolve remarkably to turn prescribers into long-term ambassadors of the influencers. brands and witness the metamorphosis of the most loyal customers into employee data influencers. “As the industry evolves, we are moving further and further away from the era of influencer marketing 1.0 , an era where the relationship between brands and creators was fundamentally transactional in nature and took the form of point-and-shoot campaigns,” explains Tim Sova. , chief operating officer of employee data Crematoria, speaking to Marketing Dive . Solvay's company, which manages a employee data database of 20 million creators, is seeing a dramatic increase in demand from advertisers for long-term partnerships with influencers who end up becoming brand ambassadors. Relationships between brands and influencers go beyond one-night stands In addition, influencers, who were once sold to the highest employee data bidder, are now much more selective when it comes to collaborating with certain brands and choose only those that are aligned with their own values. "Creators allow themselves the luxury of choosing the brands they want to work with and opt for those with which they feel most identified and in employee data which their own audience is soon more interested," says Sova.